Birthday Partners
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diamond art.

Diamond Art Club

Founded with a mission to inspire joy and artistic expression, Diamond Art Club® has become a leading innovator in the diamond painting industry. Diamond painting is a sparkling activity, where you place shimmering rhinestone gems on pre-printed, pre-applied adhesive products to create vibrant, stunning mosaic designs. Diamond Art Club® offers a wide range of unique and dazzling diamond painting products that combine inspiration, mindfulness, and hands-on excitement - transforming the way people experience creativity, crafting and play.
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glo pals.

Glo Pals

Glo Pals are water-activated, light-up sensory toys designed to make playtime magical! Simply drop them into water, and watch as they Glo and bring a whole new level of excitement to baths, sensory bins, and more! Each Pal is designed to engage children in sensory play, encouraging imagination and exploration through vibrant colors and playful personalities. Let the magical moments begin—just add water!
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mindful co

Mindful & Co. Kids

Mindful & Co Kids creates research-backed, beautifully designed products that nurture mindfulness, emotional intelligence, and self-awareness in children. Our mission is to make mindfulness an engaging and accessible part of every child’s daily routine, empowering them to navigate the world with confidence, kindness, and resilience.
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simple modern

Simple Modern

Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium quality products and unique styles for adults and kids at generous prices. Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners Amazon, Target and Walmart, serving customers in all 50 states and eight countries around the world, making products that are good everywhere.
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w kids.

Workman Kids

Workman Kids, an imprint of Hachette Book Group, is committed to growing readers through innovation, education, and imagination.
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accessory innovations.

Accessory Innovations

Accessory Innovations is a leading manufacturer in the accessory industry. Our wide range portfolio of entertainment properties and brands allows us to appeal to multiple demographics, making us the ultimate destination for the entire family. At Accessory Innovations we live up to our name by creating trend-driven and innovative accessories. We are continuously seeking out new brands to create collections that will incorporate the latest fabrications, art techniques, and technology into our designs. Whether it's back-to-school backpacks and lunch boxes or the everyday fashion driven necessities of wallets, handbags, luggage, and headwear, we leverage our 30+ years of industry experience to offer the most innovative product in the market.
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buffalo.

Buffalo

We are a family fun, social engagement, and learning platform and most importantly; we are about YOU. With a 30+ year history of bringing you masterful challenges, experiences, & entertainment, we design industry leading puzzles, games, arts and crafts, sensory & educational toys. Whether you are a puzzler, gamer, parent looking for something to keep the little ones busy, or simply a celebrity; we have something for you! 
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bioworld.

Bioworld

Bioworld is the leading global manufacturer of licensed apparel, accessories, and home goods. Bioworld partners with the world’s most iconic creators and brands to bring pop culture to life, all to create deeper connections between fans and the things they love. Founded in 2000 as a headwear company, Bioworld currently designs into over 30 product categories and partners with retailers at all levels of distribution. From mass to specialty, from boutique to ecommerce, Bioworld helps fans connect at every price point, style, and trend. For 25 years, Bioworld has empowered its partners to forge stronger connections with their global audiences through elevated product design, merchandising, and distribution. 
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8just play.

Just Play

Just Play stands for exactly that – we believe kids should just play. To support that vision, we develop toys that enable imaginative play, role play and endless storytelling play for all children. Our products cater to all age ranges from infant to kidult and categories from plush and novelty to collectibles. We count ourselves lucky to work with the best brand builders and story-tellers in the world such as Hasbro, Mattel, Moonbug, Paramount, and The Walt Disney Company, and more. Our brand partnerships allow us to make toys that inspire imagination for future storytellers.
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random house childerns books

Random House Children’s Books

Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and nonfiction, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House Children’s Books is a division of Penguin Random House LLC.
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smile makers

SmileMakers

SmileMakers offers a wide range of toys, rewards, and giveaways designed to bring joy to children of all ages. From popular character stickers and sugarless candy to fun toys that kids love. With the largest selection in children's rewards and giveaways for over 40 years, SmileMakers knows what kids love! Giving SmileMakers products guarantees a big smile that everyone will remember! 
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MJC.

MJC

MjC is known within the industry as a dynamic, nimble, and customer-centric company. We are market leaders in designing and developing comfortable, fun, and fashion-forward product. Our licensed and branded product lines extend to sleepwear, leisurewear, daywear, and intimates for the Men’s, Women's and Juniors’ segments. We have earned our reputation as a uniquely gifted creative lab, and we happily embrace the challenge to reinvent ourselves each season. We “get” how to translate the brand story into product that not only extends the brand’s messaging, but gives the consumer a new warm and fuzzy connection to her beloved character(s). In addition to A plus creative and product development teams, we have super talented sales and licensing personnel that are very responsive to the needs of all our business partners.
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carebrand

CareBand

CareBand is a kid-friendly brand of adhesive bandages designed to make minor wound care more comforting and fun for children. With colorful designs featuring beloved characters, CareBand transforms everyday scrapes and cuts into moments of ease and reassurance. We prioritize comfort, flexibility, and reliable protection—making it a trusted choice among parents and caregivers. Proudly made in the USA and backed by the high-quality manufacturing standards of ASO LLC, a trusted global leader in the medical device industry, CareBand combines dependable performance with playful design. Our commitment to blending functionality with fun ensures families receive the care they can count on, while our branding partners gain access to unique, high-quality bandage options that truly stand out in the market.
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Jay brand.

Jay Franco

We are an industry leading home textiles manufacturer, trusted by well-known global brands around the world. Creating products that bring our customers’ homes, dreams, and journeys to life since 1942. With global offices across the US, UK, and China servicing top global, national, and regional retailers, we are committed to setting the industry standards for quality and design. Our diverse and dedicated team offers something for every fan at every price point and every age.
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Little Kids

Little Kids

Little Kids, Inc. (LKI) is a second-generation family owned and operated toy manufacturing company. Founded in 1989 by toy industry leader and former Toy Association Board Member, Jim Engle, Little Kids is now the #1 bubble manufacturer and the #1 licensed bubble manufacturer in the country, as well as an expert in outdoor play. LKI develops, manufactures and markets innovative and award-winning bubble, water, chalk, sports, novelty and outdoor activity toys. Consumers and retailers recognize Little Kids toys for their high quality, great value, and durability. Little Kids brands include Fubbles®, and No-Spill® Bubbles, a category the company created with its patented No-Spill® technology that prevents accidental bubble spills. Little Kids' leading licensed toy portfolio featuring bubbles, water, sand, novelty and outdoor activity products includes powerhouse brands such as Bluey, Disney®, MARVEL®, Cocomelon™, PAW Patrol™, Baby Shark™, Sesame Street®, and PEEPS®. Little Kids is a privately-owned enterprise headquartered in Seekonk, MA. When it comes to play, we’re all Little Kids!
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